SEARCH ENGINE OPTIMIZATION:
Search
Engine Optimization is one of the techniques used to improve traffic to a
website by obtaining a high-rank placement in the Search Engine Results Page
(SERP) such as Google, Bing, Yahoo, and others. SEO has two techniques to
improve website position in SERP called ON-Page SEO and OFF-Page SEO:
ADVANTAGES Of SEO:
The biggest advantage that
it carries is affordability. It allows you flexibility regarding how much you
are willing to spend. Being very open-ended SEO is also easily accessible to
businesses of various sizes.
Another advantage that it carries is that it is run by a set of rules and
regulations effectively set by the search engines. Nobody is spared or exempted
from it. If you break the rules, the results will be reflected in your search
engine rankings.
SEARCH ENGINE MARKETING:
SEM is basically the
activity of obtaining website traffic by buying search engine ads. It also goes
by the name of PPC (Pay per Click). In a successful ad platform, the ads placed
by you will be shown to the target customers who are looking for your product
or services. This will in turn give a major boost to your conversion rate.
PPC can be done via both Google’s AdWords Platform as well as Microsoft’s Bing
Platform for Ads. Every time a user searches for a particular set of keywords
that you have set your bid on, the ads purchased by you will be visible to them
on the Search Engine Result Page.
ADVANTAGES Of SEM:
It’s really helpful for
startups or new businesses as for a very low rate it can help them appear on
the first page and increase the ROI. It also makes it relatively easy to appear
in a few ads if the competition is low. This increases the chances of viewing
those ads and clicking them.
PPC is also advantageous
for Businesses that are well established. It helps provide a steady flow of
users and makes sure the ads keep appearing on the front page.
Instantaneous results are also one of the major perks of PPC. As soon as you
are done with the creation of the ad and they are clicked to go live,
immediately they start driving traffic to your website. This aids in getting a
quick boost.
WHO IS BETTER? - SEO VS SEM:
Even though when it comes to conversion rates, PPC holds a
slighter edge because its results are 1.5x likelier to create clicks to
conversions. Such scenarios make it safer to conclude that organic results are
5.6 times more effective than paid one.
Still, in some areas, PPC holds an important edge over organic search, for
instance, in the case of a startup. Here, PPC proves to be a stupendous way to
increase your brand visibility and awareness. It also takes lesser time than
SEO in providing the desired results.
Still, as many may argue, it is still advisable to use a mix of both as both of
them complement each other. The common factor among them is that they aim for a
similar goal: improving your brand’s online presence.
Thanks For this Reading.
